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ECCT COSMETICS COMMITTEE LUNCH: How connected consumers and social influencers are changing the beauty industry?
Thursday, 6 July 2017, 12:00 - 14:00
ECCT Cosmetics Committee Lunch Event
 
How connected consumers and social influencers are changing the beauty industry? 
 
Guest of honour
Desmond Wang (王道平), Managing Director, Nielsen Taiwan
Peri Chang (沛莉), Top beauty influencer, entertainer and writer

12:00 – 14:00, Thursday, 6 July 2017
Venue: Far Eastern Plaza Hotel, Room: Premier (3F) 香格里拉遠東國際大飯店  九如十全廳
No. 201, Section 2, Dunhua South Road, Taipei / 台北市敦化南路二段201號
 
Digitalisation is transforming many industries, especially in the way it affects how consumers interact with brands. The beauty industry is one of the key sectors that is greatly affected by digital transformation. At this event our guest speaker from Nielsen will share his group’s latest study on trends in the beauty market and connected consumers, with a specific focus on female beauty shoppers. Also at the event, a top beauty online influencer, Peri Chang, will share her experience and secrets to building engagements with beauty consumers.
 
This event is open to all ECCT members and is of special interest to members in Cosmetics and Luxury Goods committees. 
 
About the Speaker
Desmond Wang (王道平) has been the Managing Director of Nielsen Taiwan since March 2017. He joined Nielsen as a Client Service Executive in Retail Measurement Services in 1998. Before returning to Nielsen in 2008, he worked for Ketchum Public Relations Taiwan as an Account Director and at Pan Public Relations Ltd. as an Executive Director. Over the past 20 years in the marketing field, Wang has served clients across various industries, including Fast Moving Consumer Goods (FMCG), cosmetics, digital devices, IT, media, personal care and beverages. He has also established a solid understanding of China and Taiwan’s FMCG industries. He holds MBA and MS degrees in industrial relations from the University of New Haven, Connecticut.
 
Peri Chang (沛莉) is a top beauty influencer, entertainer and writer in Taiwan. She was voted as one of Taiwan’s top 10 beauty YouTubers this year. She started her career in 2011 on Wretch (one of Taiwan’s leading blogging platforms) where she attracted a million visitors within a year. In 2013, she set up her own site and established her position on YouTube with transformation makeup videos, known as “Variety Queen Peri.” She published a makeup book in the same year. In 2014 she received the award for the “best interactive YouTube channel” and was a speaker for Google YouTube training sessions. In 2015 she was one of FashionGuide’s top10 beauty bloggers and worked with many international beauty brands. As an entertainer who has shot over 100 videos, TV programmes and commercial films, she shares her makeup skills with all and keeps influencing more in the digital world.
 
*This event will be conducted in Chinese. 
 
NT$1,400 for members; NT$2,000 for Members’ guests
To cancel without penalty, written cancellations must be received 24 hours prior to the event.
 
Contact: Huang Yu-Lun/ Tel 2740-0236 ext. 228 / yulun.huang@ecct.com.tw 
  Location: Shangri-La's Far Eastern Plaza Hotel Taipei, Premier Room (3F) /
香格里拉台北遠東國際大飯店 九如十全廳 (3F)
201 Tun Hwa South Road, Section 2, Taipei
台北市敦化南路二段201號
  Registration Deadline: Thursday, 6 July 2017, 12:00
The registration period is over.
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