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ECCT & CCIFT Joint Luncheon

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Guest speaker
Erwan Rambourg, author of The Bling Dynasty

Erwan Rambourg will provide insights from his book, The Bling Dynasty, illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.  Through interviews with brand executives, retailers, experts, and consumers, the speaker will share his findings on:

- How Western brands developed in Asia and the challenges they face, notably ubiquity
- Why Chinese consumers are purchasing luxury abroad and its implications for the industry's future
- Why there are no Chinese luxury brands challenging Western models
Why Chinese luxury consumers are becoming similar to their American peers

About the speaker
Erwan Rambourg is Global Co-Head of Consumer & Retail Research and a top-ranked analyst covering the luxury and sporting goods sectors. Erwan joined HSBC in 2005 after working for eight years as a marketing manager in the luxury goods industry, notably for Richemont and LVMH. He is regularly featured in the Wall Street Journal and the Financial Times, and appears on CNBC and Bloomberg. He is the author of The Bling Dynasty - Why the Reign of Chinese Luxury Shoppers Has Only Just Begun,a book published by Wiley in September 2014.