ECCT Intellectual Property Rights Committee Lunch

dot Brand: The Future of Brands on the Internet

Guest Speaker
Roland LaPlante, Senior Vice President & Chief Marketing Officer, Afilias

12:00 – 14:00,  Monday, 26 September 2016
The Landis Taipei, Le Salon (2F) / 台北亞都麗緻大飯店 沙龍廳 (2樓)
41, Sec 2., Min-Chuan East Road, Taipei, Taiwan / 台北市民權東路二段41號

In recent changes to Internet navigation, over 600 global brands have been awarded private spaces on the Internet: an entire top level domain for each brand (eg www.pop.swatch). In this talk, the audience will learn which brands are involved, what they are doing, and most importantly, why they want and need a "dotBrand." The speaker will also provide thoughts on what companies can do now to prepare for the next opportunity to add their brands to the top level of the Internet.

About the speaker

Roland LaPlante has over 30 years' senior marketing experience, beginning with Procter and Gamble in brand management, and then successive positions at Heublein/Diageo, Citibank, McGraw-Hill, Providian and Xlibris (an online publisher). Since joining Afilias in 2001 as Chief Marketing Officer, he has overseen both corporate and product marketing for Afilias, including the launch of the most successful new top level domain (TLD) to date (.INFO) and the establishment of Afilias' leading position in the current new TLD round. As the company's principal industry spokesperson, Roland is a sought after speaker on a variety of TLD issues and has helped position Afilias as a global registry leader.

NT$1,400 for members; NT$2,000 for members' guest(s)

To Cancel without penalty, written cancellations must be received 24 hours prior to the event.
Contact: Jenny Wu / Tel 2740-0236 ext.219 / jenny.wu@ecct.com.tw/ www.ecct.com.tw