ECCT Luxury Goods Committee Lunch

E-commerce in Taiwan

Impact of the coronavirus pandemic and future prospects

Guest Speakers
Dr Tai Fan-Chan, Director General of International Digital Commerce Research Division, CDRI 商業發展研究院 國際數位商業研究所 戴凡真所長
Mr CF LIN, Chairman, Momo Com Inc 富邦媒體科技股份有限公司 林啟峰董事長

Date: Tue, 27 October 2020, 12:00-14:00
Venue: Mandarin Oriental, B2, Mandarin Ball Room One / 台北文華東方酒店 文華廳壹
Address: No.158, Dunhua North Rd., Taipei / 台北市松山區敦化北路158號

While e-commerce development in Taiwan was initially slower than many other countries in the Asia Pacific region, growth has picked up over the past two-three years. And in the first half of 2020, the coronavirus pandemic has given e-commerce a significant boost, as more consumers regard shopping online as safer. Kantar Worldpanel estimates that online sales now account for 10.4% of fast moving consumer goods (FMCG) sales and 16.3% of non-food sales in Taiwan. According to the group, online food sales have lagged behind but are now growing strongly and reached 7.4% of total sales in the first quarter of 2020.

When the pandemic subsides, e-commerce is expected to continue to rise, particularly for bulkier, hard to carry items and lines with an established online track record, such as health supplements and skin care. But many consumers still enjoy the physical shopping experience, leading market researchers to predict that there a limit to how much market share e-commerce will eventually capture. At this event our guest speaker will give her analysis of the current status of e-commerce in Taiwan, and talk about which sectors have the best prospects.

Among other topics, our guest speaker’s presentation will cover the following:

• An overview of the e-commerce market in Taiwan台灣電商市場概況
• E-commerce consumer analysis消費者網購行為分析
• Changes to the market from the Covid-19 pandemic 疫情帶來的改變
• Digital strategy of brick-and-mortar stores實體通路 (eg品牌及百貨公司)可以採用的數位策略)
• Market potential of e-commerce for luxury goods精品於電商網購的市場潛力
• Pros and cons of brands joining e-commerce platforms (vs brand websites) 品牌加入電商平台的優劣分析 (vs. 品牌官網)

About the speaker
Dr Tai Fan-Chan is the Director General of International Digital Commerce in the Digital Research Division of the Commerce Development Research Institute (CDRI), a think tank established in December 2007. She is an expert on the internet economy and internet consumer behaviour, international marketing, market entry strategies and digital transformation. At CDRI she was formerly Deputy Director of the Commerce Technology Application Research Division, Director of the Cross-border Internet Commerce Department, and Research Fellow of the Marketing and Consumer Behavior Research Division. Previously, she worked for Cisco Systems as the Regional Marketing Manager, Asia-Pacific Headquarters, at Hewlett Packard as Sales Manager of the Taiwan Finance Industry Service Organization, and at Proctor & Gamble as a Brand Manager. She holds a PhD in international business from National Taiwan University.

CF Lin has served as chairman of Momo.com Inc since the company’s establishment in 2004. Prior to joining Momo he managed different areas of financial services at Citibank. He served as Director of the IT Department, Deputy Director of the Finance Division, Director of the Marketing and Service Department, and for CIGNA Corporation Taiwan branch as Assistant General Manager from 1993 to 1997, responsible for life insurance business of the company. Lin joined the Fubon Group in 1997 and he served as President of Fubon Direct Marketing Consulting Co., Ltd. since its establishment and concurrently as Director of Marketing Division of Fubon Financial Holding Co., Ltd., responsible for integrated marketing of the Fubon Group. He hold an MSc in education from Baker University in the United States.

*This event will be conducted in Mandarin 此活動以中文進行。

NT$1,400 for members; NT$2,000 for members' guest(s)
To Cancel without penalty, written cancellations must be received 24 hours prior to the event.

Contact: Ivy Lin / Tel 2740-0236 ext. 219 / ivy.lin@ecct.com.tw / www.ecct.com.tw