Decision making in an increasingly connected world

Guest speaker
Mike Jewell, Senior Research Director, TNS Taiwan

12:00 – 14:00, Tuesday, 03 February 2015
The Taipei Sherwood Hotel, Han Suite, 2F / 台北西華飯店2樓 漢廳
No.111, Sec.3,Min Sheng East Road / 松山區民生東路三段111號

Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it's the greatest opportunity.

Consumers in Taiwan are among the most connected in the world. The digital environment is playing a huge role in their lives and increasingly influencing their decision making. As consumers move across multiple channels and adopt more advanced devices, targeting them becomes ever more complex. Yet there is a pattern to their behaviour; consumers are selecting the device, channel or touchpoint that's right for them and the moment they are in.

Understanding these patterns allows the targeting of individuals and groups to be far more precise and ultimately delivers against both long and short term marketing objectives with greater accuracy. Our speaker will explore how technology is transforming the lives of consumers in Taiwan and across the planet, based on work TNS has completed among internet users in 50 markets around the world.

He will offer essential insight into the impact of the growing digital environment on the media landscape, highlighting new and exciting opportunities for marketers to connect with their consumers in this increasingly complex environment by uncovering: