Guest Speakers
Eric Lin, Director, International Affairs Division, Tourism Bureau
交通部觀光局 國際組 林坤源組長
Chieh Ping Wu, Director, Planning Division, Tourism Bureau
交通部觀光局 企劃組 吳潔萍組長

12:00 - 14:00, Tuesday, 12 January 2016
The Sherwood Taipei, Han Room (2F) / 台北西華飯店 漢廳 (2樓)
111, Min-Sheng East Road, Sec 3, Taipei / 台北市民生東路三段111號  MAP

The number of tourists visiting Taiwan is expected to reach a record level of over 10 million in 2015. While the rapid rise in tourism over the past 10 years has been widely welcomed, there is a general consensus on the part of government agencies and industry players that Taiwan's current capacity to support further tourism arrivals has reached a limit and that the focus of future tourism development should be on quality rather than quantity. Rather than simply increasing numbers, the strategy should be focused on increasing the average spending by tourists, which would support a more sustained development of the tourism industry. In this regard, the Tourism Bureau has devised an action plan that will be implemented from 2015 to 2018 based on quantity and quality optimization as well as value enhancement.

At this special event, our guest speaker will provide an overview of the Tourism Bureau's action plans and strategy to optimize Taiwan's potential as an innovative and attractive tourist destination. Among other topics, he will give details of the four main areas of focus of the strategy, namely:

*Quality Tourism: Pursuing quality tourism services to increase the added value of the tourism industry
*Feature Tourism: Marketing cross-area feature spotlights as well as diverse and innovative products in the global tourism market
*Smart Tourism: Providing complete and smart tourism services to offer value-added applications for the tourism industry
*Sustainable Tourism: Providing green tours and caring tourism services.

About the speaker
Eric Lin is currently Director of the International Affairs Division of the Taiwan Tourism Bureau, under the Ministry of Transportation and Communications. He has worked for the Tourism Bureau for more than 20 years. Previous positions at the bureau include the following: Director of the bureau's overseas office in Seoul, Director of the Hotel Inspection and Supervision Center and Deputy Director of the Northeast Coast and Yilan National Scenic Administration.

Please note that the presentation will be conducted in English, which will be followed by a Q&A session in Chinese (with English Interpretation)

NT$1,400 for members; NT$2,000 for members' guest(s)
*Please note that, effective from 1 January 2016, the price of ECCT lunch events has been raised by NT$100 owing to increaed charges by hotels.

To Cancel without penalty, written cancellations must be received 24 hours prior to the event.

Contact: Jenny Wu / Tel 2740-0236 ext.219 / jenny.wu@ecct.com.tw/ www.ecct.com.tw