BVLGARI, the contemporary Italian jeweler was founded in Rome in 1884. The founder-Sotirio Bulgari was descendant from an ancient family of Greek silversmith whose activity began in a small village of Epirus, and opened the first Bulgari store in via Sistina 85 in 1884. In 1905, the Bulgari store in via dei Condotti 10 opened and became the Bulgari historic flagship store of today. The 1970's marked the beginning of Bulgari's international expansion with the opening of stores in New York, Paris, Geneva and Monte Carlo.

Today, Bulgari has a qualified and international distribution network of 295 stores, of which 174 are owned, operating through the travel retail and domestic channel and located in the most exclusive shopping areas in the world.

By successfully implementing a diversification strategy in the 1990's, Bulgari's broad product range includes jewelry, watch, silk scarves, leather bags, eyewear, perfume, skincare and giftware. In 2000, Bulgari acquired 100% of Gerald Genta S.A., Daniel Roth S.A., Swiss leaders in complication watch making and gave rise to a new company named Daniel Roth and Genta Haute Horlogerie S.A.. In 2010, Bulgari announce that Gérald Genta and Daniel Roth collections will be part of the watch assortment under the Bulgari brand starting from September 2010. This is a further and major step regarding the watchmaking development of the brand in the high-end and grandes complications segment. In May 2004, the first Bulgari Hotel was inaugurated in Milan in Via Privata Fratelli Gabba. This has further strengthened Bulgari presence in the luxury market. In 2006, the second property by Bulgari Hotels & Resorts opened in Bali. In May 2012 The Bulgari Hotel & Residences London opened in the heart of central London’s most prestigious area, Knightsbridge, and will be the first brand new luxury hotel build in London for 40 years.

2011 March, The Bulgari family and LVMH Group make an announcement. The Bulgari Family has decided to join forces with the LVMH Group in order to reinforce, in accordance with its history, values, craftsmanship and identity, the long term development of the Bulgari Group.

Today, Paolo and Nicola Bulgari remain Chairman and Vice Chairman of the Bulgari S.p.A. Board of Directors, respectively. The Bulgari Family furthermore is entitled to appoint two representatives to the LVMH Board of Directors and Francesco Trapani, CEO of Bulgari S.p.A., joins the Executive Committee of LVMH and assumes the management of the LVMH enlarged Watches and Jewelry activities.