Established in 2003 by Mr. Sayling Wen, the Foundation was set up to promote Taiwan’s tourism attractions and market Taiwan as a fantastic destination. It was originally designed to showcase the beauty of Taiwan online, with the aim to boost the nation’s economy and increase job opportunities for the local talents.   The current Chairman Ted Wen started to run the Foundation in 2009, and renamed it as iSee Taiwan Foundation. iSee carries a meaning of “to know” in English, while in Chinese, it also sounds similar to the words “to love and cherish”, reinforcing the idea of cherishing beautiful Taiwan. As its name, the core work of the Foundation places emphasis on the physical and online integration of cultural tourism.   Chairman Ted Wen also officially declared the Foundation’s vision as “to become an essential portal for the world to see Taiwan” with "culture", "tourism", and "innovation" as its three primary fundamentals. The key missions of the Foundation are “to let Taiwan’s uniqueness reach out globally”, and “to attract people in the world to come to Taiwan”. By doing so, we can attract more international visitors and thus expand Taiwan’s service market. With these missions in mind, four developmental directions are being undertaken:      Discovering Local Features The Foundation is dedicated in exploring the uniqueness and true characteristics of the local culture. By gathering up a collection of the most representative attractions from around the country, the Foundation strives to create a unique cultural value chain and enhance Taiwan’s cultural tourism.     Integrating Taiwan's Tourism Resources We integrate Taiwanese cultural and tourism content by collaborating closely with the public sector and local communities, in order to develop unique local elements, tour ideas, and marketing resources on a variety of subjects. By teaming up with travel product providers, we effectively offer an extensive travel information service to users.    Marketing the Uniqueness of Taiwan to the World We market Taiwan’s unique cultural values and stories, through a series of creative international campaigns. By promoting these elements to the world, we provide a platform for overseas visitors to learn more about Taiwan and its beauty, encouraging them to experience the in-depth local lifestyle and culture in Taiwan.    Creating a Service Platform for Exquisite Experiences We pride ourselves in offering a well-equipped platform, integrating the aspects of culture and tourism, both virtual and physical for global visitors to enjoy Taiwan's exquisite experiences.  We showcase in-depth Taiwan’s local tourism resources and cultural values to travellers by cultivating a spirit of service. We believe that overseas visitors can bag a basket full of advice through us, before and during their stay, and leave Taiwan with very fond memories.   We aim to work closely with our partners from the public and private sectors, to discover, integrate, and market Taiwan’s diverse and warm culture. With better exposure to the world, this will elevate Taiwan’s profile on the global stage more. Potential visitors will consider Taiwan as a desirable destination, and get to see the beauty of the island through the exquisite services that we provide.