Since being founded in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the "Asian Beauty" to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is, "Beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human." AMOREPACIFIC has devoted its best to realize and promote such "Asian Beauty" around the world.

 

AMOREPACIFIC has made continuous efforts to reach out to global customers since 1964 when it succeeded Korea's first cosmetics exports under the brand name Oscar. AMOREPACIFIC has pursued its global brand strategy since the early 1990s and established business scope from Asia, North America and Europe. Since 2018, AMOREPACIFIC started marching toward Middle East and Oceania to expand global landscape further.
 

Since 2012, we have successively built world-class production, R&D and integrated logistics operation facilities in Korea and China. AMOREPACIFIC currently has more than 13,000 people in 16 countries and regions around the world.

 

AMOREPACIFIC aims to meet various customer needs through a diverse portfolio of brands. Among these include the immensely popular global brands such as Sulwhasoo, LANEIGE, Mamonde, ETUDE HOUSE, and Innisfree. Those are leading the AMOREPACIFIC's charge in sharing its Asian Beauty vision with the world.