Here for good was globally launched in 2010 as Standard Chartered PLC's new brand promise. Based on our solid business performance, we will leverage our history, heritage, success, and culture to largely enhance the public's understanding of the Bank in our key markets and other areas and further boost our business growth. Here for good incorporates the Bank's past, present, and future. It is a deep commitment to the markets where we are: We are here for the long run, applying our knowledge and experience to create profits for our customers and clients. We are here for progress and committed to upholding the highest standards and doing the right things.

Our approach focuses on getting the basics of banking right, making sure that we are financially stable with strong governance and good sources of capital and liquidity, so that we can create value for our shareholders and society over the long run. Over the past decade, we have continuously delivered for our clients and customers, shareholders and communities.

We have three key sustainability priorities: being a responsible company, contributing to sustainable economic growth, and investing in communities.

Being a responsible company
We want to deliver long-term value for our shareholders and society. This means having the right culture, structures and processes in place to ensure that we practise strong governance, serve our clients and customers well and provide a great workplace for our people. Doing what we can to combat financial crime and protect the environment is also crucial to this commitment.

Contributing to sustainable economic growth
By providing finance efficiently and responsibly, we contribute to sustainable economic growth and job creation. We are committed to supporting our clients and customers – helping businesses to set up, expand and trade across borders, helping people to buy homes and grow their wealth for the future. Widening access to finance is a core part of our sustainability strategy, as is our commitment to providing finance that supports sustainable development in our communities.

FT-Standard Chartered Taiwan Economic Summit
Standard Chartered and Financial Times jointly held the first FT-Standard Chartered Taiwan Economic Summit in Taipei on 14 March. The landmark gathering brought together more than 300 policy makers, industry leaders and senior corporate executives to discuss the crucial strategies required for Taiwan's continued economic development.

President Ma Ying-jeou of Taiwan delivered the keynote opening address. There was also a keynote interview with Peter Sands, Group CEO of Standard Chartered, and a keynote address on the Global Economic and Financial Outlook by Thomas Sargent, Professor of Economics and Business, New York University and 2011 Nobel Laureate. Vincent Siew, former Vice-President of Taiwan, delivered the closing keynote address on restoring growth and competitiveness in Taiwan.

The Summit featured panel discussions, case studies and keynote presentations, focusing on what Taiwan can do to put its economy and industries back on a sustainable growth path and bring long-term wealth to its people. With the success of this inaugural economic summit, Standard Chartered hopes to make it an annual event to demonstrated our commitment of being Here for good for Taiwan and its economic growth.

To help Taiwan business expand their business into other markets, we have partnered with Bureau of Foreign Trade, MOEA to local enterprises such as signing a MoU to help Taiwan corporate enter India market. In the same token, we also bring Taiwan information closer to our overseas clients by setting up Taiwan desks.

Investing in communities
Our sustainability as a business is closely intertwined with the health and prosperity of the communities where we operate. Through employee volunteering and community programmes, we work with partners to deliver initiatives that promote positive social and economic outcomes for people in our markets.

Our flagship project: Seeing is Believing
Seeing is Believing is our global campaign to tackle avoidable blindness. From 2003 to 2012, we impacted over 31 million people. In 2012, we reached a new fundraising milestone, at over $55 million, passing the half-way mark towards our goal of raising $100 million by 2020. We also launched six new comprehensive eye-care projects across eight countries.

Since 2004, staff in Standard Chartered Bank raised over NTD 38 million (staff donated NTD 19 million and Group matched NTD 19 million) in Taiwan to help children in developing countries battle reversible and preventable blindness.

In 2013, to celebrate the Bank's 10th anniversary of SiB campaign, we have initiated a new project, Standard Chartered VI Employment Project, to help the visually impaired in Taiwan to find jobs. This is also the year when the Bank hosted its very first Standard Chartered Taipei City Charity Run in Taiwan on to support the global theme of "Run for a reason," and supporting VI employment was SCB's reason to run. The event attracted nearly 20,000 runners, among which 150 were visually impaired; this marked the largest VI participation in any run events in Taiwan. As a result, the Bank will contribute NTD 5.4 million to support VI employment.

To further our execution on VI employment, Standard Chartered Bank has invited several renowned corporations including ChungHwa Telecomm, Jardines Group, Audi Taiwan, Fubon Cultural and Educational Foundation and HP to announce the establishment of "Standard Chartered Visually Impaired Employment Advisory Council", a corporate alliance aiming to promote diversified and friendly working environment to visually impaired people. The council has marked a milestone of the development of visually impaired employment rights.

This platform is unique in that it creates an alliance among corporate to work towards a common goal and share resources, information and provide help to all other companies who are interested. Going forward, we would welcome more corporate in Taiwan to join us and support employment for the visually impaired.

Junior Golfer Development
To develop young sports talents for Taiwan, Standard Chartered embarked on a long term commitment to sponsor GAROC junior golfers and prepare them for the 2016 Summer Olympic Games in Brazil. By donating NTD 4,000,000 yearly, 150 junior golfers will benefit from interacting with senior golfers, sharpening their swinging skills and enhancing their emotional stabilities during the games.

Employee volunteering
We actively encourage our staff to volunteer their time and core skills to benefit their local communities. Each employee is entitled to three days of paid volunteering leave per year. In 2012, our Taiwan employees have devoted themselves to various volunteering community services for more than 5,290 days, a perfect demonstration of our brand promise— Here for good.